Thoughtful marketing for businesses with something worth sharing.
I help businesses shape ideas into thoughtful campaigns, useful content, and memorable experiences—with the strategy and follow-through to bring them to life.
Strategy, creativity, and follow-through.
Good marketing is more than putting something out into the world.
It is understanding the audience, finding the right message, and creating work that feels clear, useful, and worth paying attention to.
I bring the creative thinking and the structure to carry it through.
Marketing Strategy & Campaigns
Marketing should do more than fill a calendar.
I help shape campaigns, launches, and promotions around a clear message, a real audience, and a plan that moves from idea to execution.
Ways I Can Help
EVENTS & COMMUNITY MARKETING
Some of the most memorable marketing happens in real life.
I support events, partnerships, and community initiatives through promotion, messaging, coordination, and thoughtful attendee touchpoints.
CONTENT & BRAND STORYTELLING
Good content should sound like your business—not everyone else’s.
I help develop clear messaging, social content, and repeatable content plans that build trust and keep your brand recognizable.
Creative Project Support
Strong ideas need strong follow-through.
I bring structure to creative and marketing projects through clear timelines, organized communication, and thoughtful coordination—without losing the original vision along the way.
FEATURED WORK
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![People gathered outdoors in a park for a community event with a large inflatable obstacle course, cornhole games, and many trees in the background.]()
COMMUNITY EVENT
Planned and promoted a large community event, supporting event marketing, registration, communications, logistics, and day-of execution.
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![Children running and playing outdoors in a park for a summer day camp event with text promoting benefits and costs.]()
PROGRAM LAUNCH
Developed and launched a seasonal recreation program, including promotional strategy, campaign materials, registration support, and launch coordination.
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CONTENT PLANNING
Created a repeatable content system that clarified messaging, maintained consistency, and supported marketing across multiple channels.
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![Collage of TikTok videos featuring a woman with glasses, scenes of a woman running into a lake, books and food, a baseball game, a weekly debrief, and a woman by the water.]()
BRAND STORYTELLING
Developed personality-led content for The Older Sister, using books, lifestyle, and personal perspective to build a recognizable voice and deepen audience connection.
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MARKETING CAMPAIGN
Planned and executed a multi-channel membership campaign across social media, print, on-site promotion, and community engagement.
HI, I’M ANNA
I’m a marketer who likes both sides of the work: figuring out the idea that will connect and building the plan that makes it real.
Over the past eight years, I’ve worked on campaigns, content, launches, community events, and plenty of behind-the-scenes coordination.
I’m also building The Older Sister, a personality-led brand that keeps me close to the work of creating content, developing an audience, and learning what genuinely connects.
I care about thoughtful work, clear communication, and marketing that actually feels like the people behind it.
The best part of my job?
Helping turn conversations like...
"We should do this someday."
into...
"We did it."
